When I was seventeen my favourite item of clothing was a candyfloss-pink Morgan ‘going out’ top with ‘Morgan’ emblazoned across the front in bubblegum-pink glitter. I like to think that I have come far since those days, but then again maybe I haven’t, ‘cos my love of a slogan tee is still going strong.
There are no glittery tees in today’s round-up of summer slogans, but there ARE a load of lustworthy logo picks, and a fair few are in the sale. Go, go, go!
Slogans On a Shoestring
There are many a slogan-bargain to be had from Next, Mango, Oasis and Boohoo at the moment (the gorge sunshine tee above is from Oasis). I spotted the Boohoo J’adore tee on This Morning recently – it’s a steal at 8 quid – Lisa Snowdon had styled it with red trews which I thought was a genius move. Much preferable to the cycling shorts that the Boohoo models are donning with their slogan apparel.
Asos is also a winner when it comes to summer slogans – my favourite find being this Pieces tee (can we talk about Pieces in general and how lovely all their stuff is and also how reasonably priced and how have I not heard of it?). If you’re a mama-to-be, Asos have recently released an updated rainbow version of the Preggers tee that Beyonce wore. It’s the new Baby On Board badge, dontchaknow.
And for cheap-as-chips garms head down to Primark. I saw a beaut ‘SATURDAY’ slogan tee in rainbow font in my local Primarni which I am kicking myself for not buying (why no online shop Primarni? Get with the times!), as well as this No Scrubs T shirt.
Mid-Price Logo Loveliness
Okay. On to the stuff that’s a little bit pricier but you know it will last you for ever. The likes of Whistles, Mint Velvet and Hush.
Whistles is the master of thinking of a cool French phrase/word and turning it into a cool French slogan jumper/tee. All their items are made of lovely soft cotton – I don’t know about you but if the material ain’t comfortable, it ain’t getting worn. This one has gorgeous detailing – the red font is raised and fuzzy – and teams beautifully with the red shoes I raved about in my recent Go-To fashion post. Most of the bits below are in the sale…
J Crew caught my eye for slogan tees when I spotted Courtney Adamo sporting this Mama tee on her insta feed. (Which reminds me. A lot of the Selfish Mother stuff is half price in the John Lewis sale at the moment). But back to J Crew. Guys. HOW GOOD is J Crew for not just slogan tees, but T shirts in general? I used to think it might be all smart preppy shirts and Sloane-y skirts, but no, they do the chic-est tees and sweatshirts. Including this cheeky lil ‘Bonjour Sailor’ number which has been reduced from £35.50 to £18 since I started writing this post. I am yet to purchase but I found myself trawling the website the other evening and wishing there was a J Crew near me so I could go and try on all this T shirt loveliness. After all, if it’s good enough for Michelle Obama…
Can we also talk about the fact that Anthropologie do great summer slogans? When we went to shoot my friend Perfect Nat’s house for the blog she was wearing an Anthro logo tee and I was sold.
High End Huns
Finally, the luxe logos that dreams are made of – Bella Freud. I love the Ciao jumpers (they’re half price in the sale at the moment!), the entire Bella Freud cushion collection (#ihavethisthingwithcushions), the iconic 1970 jumpers, and ohmigosh I’ve just noticed there’s a dress version of the 1970 jumper. I’d best start saving.
Have you picked up any slogan apparel recently? Please do enable away in the comments box below…