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How To Get A Good Black Friday Deal {When It’s Thursday)

Author: Lauren Coleman

Last year, the Black Friday movement seemed to stretch to a full cyber week but this year things have gone bananas. My understanding of the event was that the US phenomenon followed Thanksgiving in the States – where folks gathered round to be grateful for their annual harvest and then spent the next day battling it out to get a cheap TV.
I’m not sure why Black Friday adverts were all over the airwaves last week? When the devil is it now?

One things for sure there are heaps of discounts available all the time now and it’s difficult to fathom whether or not things are really a good deal or not.

We’ve tried our best to collate together what we view are good deals and have thrown in a few tips to help you out too which will hopefully help whatever the day.


  • Asos – 20% off everything (even sale). Use code WIN20.
  • Zara – 20% off selected lines until further notice.
  • H&M – 20% off and free delivery on everything. No code required.
  • Selfridges – Up to 20% off at the checkout until 26th November. Use code SELFCCE.
  • Boohoo – 30% off everything until further notice. Use code GOGOGO.
  • Mango – 30% off everything all weekend long. Use code BLACK17.
  • Boden – 30% off until midnight 27th November. Use code N6D5.
  • New Look – 25% off everything until 27th November.
  • All Saints – 30% off everything for a limited time.
  • Joules – Up to 50% off selected lines until further notice.
  • Sweaty Betty – 20% Off until midnight 27th November. Use code BLACK20.
  • Whistles – 25% off full price items for a limited time.
  • Office – 20% off until 30th November plus free standard delivery. Use code SHINE.
  • Moda In Pelle – 25% off everything and 50% off selected styles.
  • The White Company – 20% off almost everything until midnight 27th November 2017. Use code AS276.
  • Graham & Green – 20% off until 28th November. Use code BIG20.
  • Audenza (Previously Mia Fleur) – 10% off any amount excluding sale until 28th November. Use code SANTA-BABY10.
  • Anthropologie – 20% off everything (excluding furniture) plus free standard delivery until midnight 27th November. Use code ITSYOURS.
  • Laura Ashley – 40% off everything until midnight 27th November.
  • Waitrose – 10% off all plants and flowers at Waitrose Florist until 28th November. Use code FFNOV10.
  • La Redoute – Up to 40% off until 28th November. Use code BLACKFRIDAY.
  • Paperchase – 20% off until further notice. Use code BLACK20.
  • GHD – Up to 30% off straighteners for a limited time.
  • Cult Beauty – 15% off £20 spend with code 15BLACK.
  • Fabled – 15% off everything until further notice. Use code BLACKFRIDAY.
  • L’Occitane – 20% off full size products until further notice. Use code BF20.
  • Not On The High Street – Daily reductions including 30% off top gift today.
  • Amazon – £15 off the Fire TV Stick until further notice.
  • {Edit} As mentioned by readers below, John Lewis are price matching many competitors however the markdown and saving isn’t necessarily clearly shown on the site and is just reflected in the selling price. Moral of the story is to check with JL before purchasing any branded goods!

Delivery offers

  • Topshop – Free worldwide standard delivery until 27th November.
  • Maison Du Monde – Free standard delivery when you spend over £30 on decor and accessories.
  • – Free standard delivery on any order until 27th November.
  • H&M – Free standard delivery plus discounts on shoes and accessories. Maybe they’ll be a site wide discount on the 24th?

Online Shopping Tips

  • Don’t forget cashback sites like Quidco also give money back on certain purchases, and often you can use alongside orders placed with a voucher code.
  • Stick to your wishlist. It’s only a bargain if you were going to buy it anyway 😉
  • Check returns policies so you can return any items you’ve bought in a moment of madness.
  • Ask if retailers will price match competitors.
  • Look at the final price not the saving.
  • Use price comparison sites to check if your chosen product is available elsewhere for a cheaper price.

We’ll keep the list updated with offers as they come in. I’ve tried my best to make sure the details are as accurate as possible but it’s always best to check directly with the retailer on any restrictions. Do share your best bargains below and hopefully we can all take advantage of the genuine savings.

Lauren likes Paris, Prosecco and Paint Charts
Follow Lauren on instagram @mrslaurencoleman
This post may include affiliate links.

23 thoughts on “How To Get A Good Black Friday Deal {When It’s Thursday)

  1. Good work lady!

    New Look actually have a great star print midi dress at the moment, it’s only £30 but I’m itching for a Black Friday discount so I’ve held off.

    Good old Boden came through this week too on a super cute winter coat for E. Such a great discount! Xx

    1. Thanks lovely! I can’t believe such a short post takes such a long time to put together!
      Excellent work on E’s coat. So good to get a good deal on something that you’ll get lots of wear out of x

  2. Oooh thanks for this! I hear JOHN Lewis is doing a good one too for brands, so will be checking them out too

  3. John Lewis are price matching I think.

    My issue is that I’ve been stalking washing machines and freezers for a while and have noticed the retailers have got rid of their usual deals only to bring them in ‘for black Friday’. That’s not really the spirit is it Currys?! I know a lot of places do it but it still pisses me off!

    1. There were so many that I haven’t included Rebecca as I thought I was being led up a garden path with the ‘savings’.
      Good luck on the white goods front and I’ll post if we do track down any good deals.

  4. John Lewis have been price matching some other stores but the prices on their website don’t show the reductions, just the current selling price. Argos had reduced some playmobil by 50% but the one that I wanted was out of stock everywhere, then I noticed that John Lewis had the same price so Ive got it from there! £25 instead of £50 but the website just says £25 so it’s not very obvious.

  5. Urban Decay have some amazing offers on their site- and it went LIVE at midnight….I don’t know if you’re like me, but I LOVE LOVE LOVE their Naked Pallets- yesterday they had the smokey one for 50% off….so they’re also doing daily spot deals!

  6. This is so useful Lauren, thank you! My rule is one Christmas present, a present for me, a Christmas present and then a present for me…! :-p

    1. You’re more than welcome Rose. This is an excellent rule and looks like one I’ve applied myself today 😉 x

  7. I know this isn’t about Black Friday but I believe John Lewis price match all through the year, I bought a Miele tumble dryer off them for £825 and found it for £699 elsewhere. It has to be from a high street store (not online), you then fill a form out on their website, send it back to them, they verify it and refund you the difference. I try to buy from them as their customer service is exceptional.

  8. I’ve got loads of children’s shop clothes if you want them?
    Hip Little People – BLACK FRIDAY 25% off clothing
    Acorn and Pip – FRIYAY30 30% off everything
    Junior Edition – BLACKFRIDAY 25% off
    Spotty Giraffe have no code but are offering up to 60% off

    Also Gap – BFGAP 40% off (25% off sale items)
    Graham and Green – BIG20 20% off everything

    Love a good offer, I always wait for the Selfridges one and fill my basket up so bashed the plastic yesterday! Also for anyone in London Fenwicks has 20% off today and 15% off beauty tomorrow only I think. x

      1. And to follow on from Lisa’s post the other day, Northlight now have discounts too! BLACKFRIDAY for 20% off today and tomorrow, BLACKWEEKEND for 15% off Saturday and Sunday x

    1. Annie you little enabler you! I have just shown your comment to Lottie as I think she’s doing a similar post for Rock My Family tomorrow x

  9. I really wasn’t going to look… but have treated myself to one of the boden Christmas bretons (which I almost bought last week, so I think that’s fine, right?)

  10. Thank you so much for including us in this list! Amazing to make the cut against such huge retailers :-).

    We’re also offering 15% off orders over £75 (excl sale), with code: SANTA-BABY15

    Have a fab weekend, Hollie x

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