Ahh the ‘January’ sales. The ones that actually start in November. Guaranteed to wipe the smug smile from an early Christmas shopper, there’s nothing quite like finding out all your shopping has now been massively reduced. I have been the victim of this many times and I’m sure you have too.

However there are bargains to be had both before and after Christmas. Last year I had an experience which left me feeling very pleased with myself. I’d bought my Oasis leopard coat online before Christmas but was undecided about the teddy boy style collar. At over £100 I made the decision to return it to the store. While my card was being refunded I asked if the coat had been reduced in the sales. The assistant checked for me and found it was now £35! I promptly bought it again. All thoughts on being a fifties throwback diminished for the sake of £80.

Other sale purchases don’t hold such happy memories. I have bought some serious tat in my time, swayed by big discounts even though it’s something I wouldn’t consider at all at full price. Some that spring to mind; wool trousers that itched so much I had to wear tights underneath, short sleeved jumpers leaving freezing arms exposed and all manner of things that didn’t really fit. I used to come home reeling off how much I had ‘saved’ to attempt to convince myself I would have bought the piece otherwise.

Due to my capsule wardrobe and a surprise blanket of snow in my hometown I haven’t ventured to the sales. Though I may have nipped online to stock up on a few accessories. I have also firmly planted my feet in the adult camp by searching for a good deal on a food processor. How times have changed.

What have you been buying in the sales? Any great purchases? What are your tips for making sure you secure the best deals? Anything from years gone by that you really wish you hadn’t bought?