Brows are big news. Huge.

I am wowed by the time and dedication spent on grooming one’s eyebrows in some of the beauty youtube videos I’ve watched recently, they spend longer than I would take to paint my entire face.

There seems to be a growing trend for a quite obvious/thick statement look, it’s not my bag personally but I can appreciate how it suits others. And I definitely understand the importance of having some brows – mine are naturally sparse and very fair.

I’ve mentioned the ease of application and excellent staying power of Benefit Goof Proof eyebrow pencil before, I would highly recommend it if you want to create a more “defined” and fuller brow, the formulation doesn’t melt off in the heat either. The shade “light” is a good match for my ash blonde hair/yellow skin tone – a kind of cool-toned taupe.

Being a bonfide beauty junkie, even potentially finding the “one” doesn’t mean I don’t try other products that might take my fancy. I know I know, I have both commitment issues and an addictive personality. I am also an advocate for discovering make-up that offers value for money as well as performance. And that’s where the Urban Decay Brow Box comes in.

The Benefit pencil has 0.34g of product and retails at twenty quid, for the same price, the Urban Decay box has 4.4g of product, some mini tweezers, an application brush, a spoolie wand AND two excellent mirrors. Essentially it has 13 times the amount of product (I know?! had to get my calculator out to check!) and all sorts of other useful grooming essentials for on-the-go.

I love it because of the control it gives me, I apply as much of the powder as I feel gives me the fullness I desire on any given day and then I set it with the wax. The shade “Bathwater blonde” (currently only £17.55 as part of a Gwen Stefai range at feelunique.com) is the BOMB. The lighter hue is the perfect soft ashy shade for every day, I use the darker one for evenings if I’m going all out on the liquid winged eyeliner front and require something stronger to frame my peepers.

The tools are admittedly somewhat small – they are made for travel after all, but I find them easy enough to use and it definitely saves on packing separate stuff when I’m on an overnight work trip or a weekend away.

Feelunique.com have other shades from £11 at the moment by the way and the colours on screen appear very similar to in-store. If you are a golden blonde with warmer undertones I would recommend “Blondie”, I can’t really advise on other colourings but I’m hoping you can share your brow techniques, routines and favourite products in the comments section below.

How do you do your eyebrows? pencil? wax? a combination of the two? Are you a frequent tweezer or are you a purveyor of an altogether more bushier vibe? How important are groomed brows to you?

Please do reveal all and feel free to include links to your best buys!