Yes this is a bold statement to make. But then I am a difficult make-up junkie to please, a product has to tick ALL of my requirement boxes in order to become my Holy Grail.

I endeavour, where possible, to discover budget buys to review and subsequently recommend. Unfortunately this is not one of them. Apologies in advance. What I can tell you, in terms of overall performance, colour payoff and longevity, is that the Marc Jacobs Magic Marc’er Waterproof Liquid Eyeliner is worth every penny.

I look for speed when applying eyeliner, I don’t want anything goopy that is going to clog the roots of my lashes (happens) or a difficult to control handle/and or nib. This pen is much like drawing with a felt-tip, almost effortless. And the shade is black BLACK. I don’t want nearly black or wishy washy black or soft black. I want the ace of bloody spades. And no I don’t care if I’m fair-skinned and blonde and a pretty brown is what is “recommended” for a “natural” look. I want made-an-effort ready-for-anything look-at-my-amazing-eyeliner even-if-my-hair-looks-shit…..BLACK.

I think I’ve made my point.

The formula doesn’t flake or smudge and I’ve only noticed slight fade after a decent 12 hours of wear. I also like the way it removes relatively easily without rubbing or tugging. I just hold a cotton pad with make-up remover over my peepers for 30 seconds and swipe away gently.

For decent cheaper runner ups I would recommend Eyeko Skinny Liquid Liner or Stila Stay All Day Waterproof Liquid Eye Liner. They do a really good job, but both dry up quicker for me than the Marc Jacobs and the pigments just don’t seem quite as intense.

I was so excited by my latest discovery that I told Lauren she NEEDED ONE. I promptly bought one for her and planted it on her laptop in the middle of a development meeting (a girl’s gotta have distractions when everything is so serious right?). Lauren text to say it was IMMENSE. That it deserved a post of it’s own and she would probably never buy another eyeliner ever again. Oh, and she wore it whilst we were on a dodgy connection google hang out video call and I could still tell that her eyes were WOW.

I’ll pipe down now.

You can purchase your very own Marc Jacobs Magic Marc’er Waterproof Liquid Eyeliner from John Lewis for £23

Do let me know what liner you are loving right now in the comments box below.