There has been a considerable amount of unprecedented action happening behind the scenes at Rock My Ltd these past 6 months, I don’t write about the business element of what we do very often, I personally don’t think it’s at all relevant, or indeed interesting, to our community.

But when we decide to make what could be some significant changes, and I’m now in a position where I’m juggling an ever expanding business and a young family I thought perhaps it was the ideal opportunity to share some news and an update – turns out career type advice/discussions are one of our most popular subject areas in terms of both traffic and reader engagement.

Over five and half years ago I founded Rock My Wedding, right from the beginning I knew I wanted a brand, not a one-off “blog”. It was as much about creating the kind of company I wanted to work for as it was filling a sector with a voice and an aesthetic I could see was missing and actually becoming a success.

I wanted a company that was fun, flexible and creative. A company that listened to their team, respected their experience, unique skills and opinions and constantly evolved what we do, not only as a necessity to continue to expand and improve, but to ensure our employees were as inspired and motivated as I am. Of course when I say “I” I mean the royal we – Adam too, we were both lucky enough to previously work for a business that had many of the qualities we endeavour to adopt.

Some of you may already be aware that Fern and Lolly have both recently become mothers, they both returned to work last Monday and we are so pleased to have them back! As part of a general re-structure and to ensure we adhere to what we set out to do, both have taken on new roles in the company. I think it’s important to allow people to grow, not only for their benefit but for the business too, I think it’s important for team members to be rewarded for their contributions and offer new and interesting responsibilities. I truly believe diversity breeds creativity.

Fern is now the Editor of Rock My Wedding, a role that she has proved she is more than capable of managing, we are very excited about all of the new and unique concepts she has in the pipeline. Lolly has become our Brand Development Manager, becoming much more involved with our social media channels (with 1.3 million followers on her personal Pinterest account we figured this made perfect um… sense!) and contributing editorial wise to both RMW and Rock My Style. Expect to see a wealth of inspiring interior decor as she renovates her new home and various other style led (and of course VERY pinnable) content from her over the coming months.

Both Fern and Lolly work hours to suit their childcare arrangements. There is a clear allocation of work that at least for the most part, needs to be completed to strict deadlines, it doesn’t matter one jot to us when this work is done as long as it is. This is how I want it to be for parents that work for my company. We are very flexible and our team are flexible in return – our online business is 24/7, 7 days a week, 365 days a year.

When we initially launched Rock My Style we were more than aware that some areas would be more popular than others, we were also aware that we really couldn’t predict what those areas would be until we tried everything out and monitored the subsequent response. We feel that now, with 15 months worth of experience and associated data, we are in a position where we can hone what we do to really make Rock My Style the best online lifestyle website and resource in the UK. Yes, you’ve got to dream big and aim high, because actually – what have you got to lose?

So, what does all this mean for you? Well, it means you will experience more valuable content, more of the topics, products and ideas we know are your favourite. Expect to actually see less features overall, I make that statement hoping that you won’t jump to the conclusion we are taking our feet off the pedal – quite the opposite. We’re making it about quality not quantity, whilst still ensuring you have something new to look forward to nearly every single day – yep, expect to see new features popping up over the weekends too.

We will also be putting our efforts into creating inspiring and unique content for our social media platforms. Any good blogger knows that these days, it isn’t just about the ….blog. We will also be introducing you to some new and covetable brands whilst still covering a wide range of price points and promoting products that actually work. Not just stuff we’ve been paid to say are ace. And you will never have to worry about us feeling the need to wax lyrical about something or other just because we were given a freebie. Our business needs sponsors in order to exist, but we only want to work alongside brands that fit with our ethos and actually make a quantifiable difference to our personal day to day lives.

We are super excited to see what the future holds including the launch of a brand new blog in the not too distant future, we hope to be able to share more details very soon. Thanks so much for joining us for the crazy journey so far and we sincerely hope you will stay on board for the long haul and a whole host of amazing adventures along the way.

Please do leave any questions or suggestions in the comments box below. Have a wonderful Monday all!

P.S If you haven’t had enough of us already you can follow us on Facebook, instagram, pinterest and Twitter.

P.P.S Lolly has created a board dedicated entirely to pineapples…. I knew she was the right woman for the job.