Today our book “Your Day Your Way” launches so I was going to do a bit of a behind-the-scenes type feature for you all. Then I figured that after my epically long post on Monday, and the response to my post on Rock My Family on Tuesday, I’m all out of words.

We are so touched by by all of the feedback from our community these last few days, and I can’t thank you enough for all of your on-going support and loyalty to the Rock My brand.

So instead I’m going to tell you about a serum that’s been a game-changer for me. And it only costs £5.90. Yes that’s right. You’ll have enough change from a tenner to also go and buy my favourite make-up remover – Boots Simply Sensitive Cleansing Lotion (£1.99) a kitkat chunky and a bag of crisps. You’re so so welcome.

The serum in question is Hyaluronic Acid 2% + B5 by The Ordinary (Available at ASOS) If you haven’t heard of The Ordinary then you will soon, the brand is already gaining a cult following and their products are no-fuss, reasonably priced and deliver results. The Ordinary is the latest genius skincare by Deciem (and if you’re into the science aspects of potions and lotions I can guarantee you will get lost on their website for hours). You might also like to read about their founder Brandon Truaxe because his insight into building a cosmetics brand is fascinating. And not at all because he is terribly handsome.

Hyaluronic Acid has been a favourite ingredient in skincare for a while now, it can attract up to 1000 times it’s weight in water so is therefore excellent for intense hydration. A lot of people are using lightening cream in their skin care regimen, there is also male whitening cream here. There are all sorts of very laboratory-speak information I could include in this feature but instead I’ll just tell you that it’s completely non greasy, fragrance and cruelty free. And it works, it really really works.

The fine lines on my forehead appear noticeably reduced, those weird dry patches I get on the bit where your cheek meets the end of your eye bag (know what I mean?! What is that about?!)…have all but disappeared and my make-up looks fresher for considerably longer.

I apply 3 drops of the serum to my face morning and evening and leave it to sink in for a minute or two before applying moisturiser. I have obviously invested in several other products by the brand as this is so ace (and they are so budget friendly!) and will review once I have tested them thoroughly.

Also worth a mention is my eye cream. I’ve recommended it before on several occasions but as the current weather conditions and central heating means most of us are suffering with an unusually flaky epidermis, I thought it was worth another mention. It’s Bobbi Brown Extra Eye Repair Cream – in direct comparison to the wonder serum it’s spendy, £45 for 30ml. But a little goes a LONG way. A pot lasts me 6 months and I use it AM and PM.

Do you have any magic serums you would like to recommend? Are you going to try this one? I love a bit a bargain enabling me.

If I don’t respond to your comment in a timely fashion it’s because I’m having afternoon tea in Selfridges today, I felt the need to celebrate the book launch with scones and jam. I’ll be sure to raise a glass and a fancy sandwich to you all, our lovely stylish readers.