It’s official, Pantone Colour Of The Year 2020 is ‘Classic Blue’.
I have always had mixed thoughts on these colour of the year things. On one hand, I’m intrigued about what the colour is and how it will filter through style and culture in the year following. On the other hand, it all seems a bit arbitrary and pointless. But if you’ll allow me to indulge in the intrigued side of myself, let’s have a wee chat about my thoughts on this years COTY.
I thought it was going to be forest green.
Honestly, if we had to take a bet, I would have been a big ole loser, because I would have sworn down that a deep green would have been it. Lauren was also thinking along the same lines last year. Blue has been doing the rounds for a while now in the interiors world. There are some really impressive dark blues sweeping through my Instagram feed. Namely, cobalt sofas, navy walls, petrol blue panelling, the deeper, rich and luxurious shades of blue have definitely been a gorgeous colour of choice over the last 12 months.
The Pantone Colour Of The Year for 2019 was Living Coral. Which is not a colour I have noticed being applied in swathes to interiors this last year. However, I will say that since the team here also operate in the world of weddings, we have been inundated with real weddings featuring coral in all its vibrant hues. It’s definitely having a moment there.
The Classic Blue choice for 2020 is an interesting one. Pantone state that it’s been chosen for “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era”. Pretty poignant and relevant to the cultural happenings of today. However, if we’re going to step away from the fact that Classic Blue is no doubt a beautiful colour in general and look at the (well, my) connotations of this particular hue of blue, I can’t help but feel that it’s a bit stately, governing and well… Facebook. None of which have my trust, confidence or connection at this moment in time.
But Pantone went one level deeper into driving home the idea of Classic Blue as a comforting, solid colour for our times with an immersive sensory experience:
A song: “a nostalgic song that takes us to a place of comfort and familiarity”
A fabric: “a soft, velvety texture to print on”
A tea: “a wellness-oriented, elegant and expansive berry melange with subtle citrus notes”
A signature scent: “a fragrant contemplation of where sky and sea meet”
So what are your thoughts on Classic Blue as the colour for 2020? Does it give you a sense of a stable foundation? What connotations does it drum up for you?
And finally, just for fun, if you could choose your own colour of the year, what would it be?