Rock My Style and to a certain extent, Rock My Wedding, have never been what you might consider standard “blogs”. It has never been about one particular individuals take on a certain topic or one “face” representing the brand. There’s that too I guess – the fact we are evolving into a recognisable and successful brand?

This topic has come up frequently recently, are we even a blog at all?

We use wordpress which is the most popular platform associated with blogging, we update twice daily and have always referred to ourselves as bloggers, our instagram name is even @rockmystyleblog yet what with umpteen others questioning what we actually are, we are starting to question it ourselves. Goodness, is this the beginning of an identity crisis?

Do you refer to us as a blog? All of our friends and most industry folk we are associated with for whatever reason always seem to refer to us as a lifestyle website, or an online magazine. Rock My Wedding with all of it’s bells and whistles, the hand-picked directory, self styled editorial and a complete re-design coming in a few weeks certainly feels more like a magazine. Although we have just specifically released an online wedding magazine….Jeez, see how confused we are?

Perhaps we are more of an online lifestyle resource? perhaps Rock My Wedding is more of an online wedding planning resource? but then we’ve always been focussed on creating a real sense of community, which we have and do well I think. Does that make us a “community platform”?

Are we an online lifestyle resource website community platform?!

At the risk of sounding like a moron, I’ll endeavour to summarise. We went to a specific “blog” awards ceremony recently, we were super stoked to even be nominated what with being so new and all. But for whatever reason something didn’t feel quite right. We didn’t quite fit the mould, it felt a bit like judging what was the best tennis racket and we were a fishing rod.

To be absolutely crystal clear, just because it didn’t feel right didn’t mean we were not extremely grateful, we are, it’s just very important to us that we represent a business we work so hard towards in the right way.

Your feedback would be much appreciated – please feel free to tell us not to be so self obsessed and that nobody bloody cares what label we’re given anyways, as long as we’re sharing stuff you enjoy.

Is it too early for gin?