I find it fascinating how some brands somehow become labelled as appealing to a certain demographic, without perhaps intending to. Estée Lauder, one of my favourite make-up houses (and by the way, this post is in no way sponsored by them) is a case in point.

Some of you may already know that I discovered the game changing concealer-of-multiple-sins some months ago and haven’t looked back. It’s the Double Wear BB Glow Brush On Concealer in a clicky pen that lasts FOREVER. Seriously, it has almost 3 times the volume of product that most other “similar priced” competitors in its luxe gold wand. I appreciate the results as well as the value for money.

When I told a very good friend about it recently she raised one eyebrow and said “Estée Lauder? Really? I have never bought anything from the range, isn’t it make-up for you know, much older ladies?!”

And then I realised this is the general reaction whenever I get (over) excited about finding some fabulous must-have item or other from them and tell someone about it. How funny, to me Estée Lauder are THE power house of cosmetics, not least because they own everyone from MAC to Clinique to Bobbi Brown.

With this in mind I thought I would share and review some of my absolute favourite products of theirs with you, just in case you have for whatever reason, not realised they create what could be game changers in your beauty arsenal.

Pure Colour Envy Defining Eyeshadow £20.00

I make no secret of my adoration for Urban Decay eyeshadows, the longevity is second to none and it never ever creases. This cream/powder/gel formulation though? shut. the. front. door. Seriously, it glides on like butter and the pigment is immense. You can wear them dry (soft and pretty) or wet (your eyelids will enter the room before you do) and the shimmery finish somehow make your peepers appear all lit-up and sheeny. I have the shade “Impulsive Blonde” a delicate champagne with very VERY finely milled glistening bits.

Pure Colour Envy Lipstick £24.00

I have a few of these, like the eyeshadow above, the pigment is unrivalled. A rich creamy opaque coverage that magically makes your lips look bigger – especially if you use one of the fleshy nude-y hues (of which there are many). This lipstick doesn’t dry out your lips or smear easily as you might imagine with this type of finish. If you combine it with a liner you can create a very sculpted “done” look which is apparently, all the rage these days.

Sumptuous Knockout Mascara £24.00

This will make your lashes WOW. In a thickening false-lash kinda way, rather than a lengthening/defining way (which I must point out here, I do prefer if I’m honest.) However, if you want uber black volumous eyelashes in a jiffy, THIS is your new best friend. Two coats and you’re good to go. I wore it recently when I saw my friend Perfect Kelly who was like “Your lashes?! What have you done to them?! they are so thick and fluttery!”

Perfect Kelly as you might have guessed has perfect lashes. Thus it MUST be excellent.

*Edit: I forgot to add that it is by far the easiest mascara to remove I have ever used, just soak a cotton pad in remover and hold over your eyes for a few seconds, no rubbing required.

I am also rather impressed with the Pure Colour Envy Sculpting Gloss (I have the shade Potent Petal) and the Little Black Liner which has two types of nib, one for a thicker bold line and one for a razor sharp thin line. So far so very very good. It doesn’t fade or bleed (I have been suffering with allergic/runny eyes recently and some of my old faithfuls are not particularly waterproof) and the finish is intense and precise. Winner.

Do you own anything from Estée Lauder? have any tips for watery eyes? it’s driving me slightly mad at the moment. Staring at a computer screen for most of the day and um…trying out so many different beauty treats probably doesn’t help.

Also, I’m sharing some beauty bargains over the coming weeks, although I think they are completely worth it, I appreciate these recommendations are a bit on the spendy side.